When building a profitable affiliate site, there is more to the construction process than meets the eye. Creating a throw together website, with sub-standard product reviews, then hoping for the best, isn’t enough in today’s affiliate market.
An affiliate marketing website needs to be treated like a business. You need to invest a lot of time and effort into creating the core components of the business. A strong brand, professionally designed website, eye-catching logo, tag line and many more need to be carefully considered and crafted.
The overriding idea is legitimacy is key. Earning the trust of visitors is essential to creating the profitability we all crave from our enterprises. This creates the image of professionalism to the market, in turn creating the longevity, which is the backbone to all business success. As quick profits generally turn a rapid decline.
Conversion from Content
As we have established from our SEO articles poor content is the wrong way to go about creating a web presence. You need to create insightful, engaging and informative content. You need to make sure that the content provides the right information the users have searched for.
Your content must have been researched in depth, and provide accurate information. If you are writing a review be sure to present a balanced and well-constructed debate on the pros and cons of the object in review. This creates a sense of trust and professionalism as you are displaying the correct factors, that should be included in the review and not looking like you are going for the hard sell.
Particular emphasis should be placed on helping the users make an informed judgement on the product. Your initial content should be an overview or introduction to the product. This should take the user down your sales ‘rabbit hole’. Which, you can convert with whitepapers, emails etc.
Many novices dive into affiliate marketing driven by the perception of quick profits. However, the marketing campaigns that are carefully planned and implemented will outclass those that get greedy. A tip here is if your time is spread too thin, you can hire a freelance content writer to take the pressure off.
Having a robust, quality SEO strategy is an important part of all internet ventures. However, with affiliate marketing there are other factors that need consideration.
You need to choose a decent traffic source. Affiliate sites rely heavily on organic traffic. This means that, if you don’t have widespread and varied sources, there is a risk that you can potentially lose a significant portion of the sites users, if the site is not aligned with search engine algorithm criteria and updates.
Furthermore, these sites have a habit of being part of private blog networks (PBN). Again, increasing the risk of dropping position in search rankings. Now marketers have improved their PBN structures in an attempt to fool the algorithms. Though it still carries significant risk of being detected.
The best approach is to build a solid backlink portfolio, through valid, authority links. In doing so, the site will considerably less vulnerable to the development of search engine algorithm criteria.
In summary employing and maintaining quality SEO will generally deliver success to an affiliate site.
Another key aspect is how is your site unique in the market? There are thousands of other marketers saturating the same niche and product. If you do not have a unique selling point (USP) it’s very hard working your way to the top. As there is always someone who’s been in the game longer, has more resources and a larger user base.
There are a variety of ways to differentiate. The main, and much more overt way is to invest time into developing your website design. Generic templates and un professional looking websites do not attract new users or retain users. You need to stand out!
You must do your market research. How can you provide a better experience? Can you deliver information and answer questions more efficiently than the competition? What benefits can you offer? Are your ordering systems convenient and intuitive?
Standing out amongst the static of SPAM, cold outreach and dubious offers is hard. That is why you must be prepared to deliver exceptional customer service that is unique and retains customers.
The right niche
Niche’s tend to be fickle and fleeting. As products are constantly being improved and changed. Just look at the mobile phone market, the depreciation of models, post release are exponential! Once people lose interest in the fad, trend or niche area earnings will decline rapidly.
Therefore, pick a niche that tend to generate income in cycles. Like a popular Christmas product or valentines gift. Even though the income will fluctuate annually you can guarantee that you will have an income the same time next year.
However, leave room for product expansion. This way similar products can be used to generate further revenue.
If you use a site like click bank, you can find top selling products to add to your range. Beware the supply of products may reach a saturation point. Therefore, in depth research needs to be completed before choosing the product.
Varied income streams
In short, more income streams (that are profitable) will make you more money.
The problem with lots of income streams is, you have to divide your time to maintain flow. Adding products and realising you can’t pay much attention to the original, will inevitably torpedo the business.
However, you should always be searching for new opportunities and growth. Selling advertising and adding affiliate programs can be quite lucrative providing you have enough traffic flow through your website.
It’s important you have a realistic and smart growth plan from the outset as you will find it hard to diversify and produce more income.
If you’re interested in affiliate marketing this should be a good overall guide. As I have stressed in this article you need to research and plan your strategy before going ahead. There is also an option to buy affiliate websites. This will enable you to start without having to invest as much time in research.