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Found 7 results

  1. Webmaster Sun

    Webmaster Sun - Internet Marketing, SEO & Webmasters Forum"Webmaster Sun" is an Internet Marketing Forum for you to share your experiences, to seek help and support from others as well it being a great place to make friends and contacts. We cover just about every topic which relates to having an online presence from internet marketing, SEO, CRO, web and graphic design, database and programming such as HTML, CSS, PHP, MySQL as well as video and email marketing and anything else which may come to your mind! Since the beginning, we had an idea of building a forum for webmasters around the world. That vision has been encompassed with the slogan “Light up your ideas” with use of the word "Sun" which not only signifies ideas but also friendliness, happiness and success. The very foundation of the web and how it has evolved is after all down to people’s ideas and visions. This forum is a community of like-minded people whom share that goal of making positive changes and desire to succeed online.Webmaster Sun - Light Up Your IdeasWebmaster Sun is a leading forum which was built over the years by many people whom shared the same enthusiasm and ambition. The result is a place where webmasters from all over the world can meet, learn and support each other, regardless of expertise and skills whether you are a newbie or an experienced veteran.Webmaster Sun seasoned members are always ready to share their thoughts to all of the newer members, to guide them and help with achieving success. In addition it’s a great place to promote your products as well as building opportunities and joint ventures
  2. 5 Reasons You Need SEO

    Below is five reason why you need SEO for your website or business and is worth the time to invest for the long term. 1. SEO To improve the user experience The main reason of a good SEO strategy is to appeal to both users who are searching and search engines through out all devices. This puts a searcher at the top of mind because you would want to get your website ranked as high as possible, to contain quality, easy to search / navigate and works on all devices such as laptops, desktops and mobiles devices. This improves the user experience and makes it better for the people who are searching to learn more about your website or business. 2 SEO Insights / Expand A great SEO strategy is to analyzing your reports and making adjustments based on what you find. For example, if you’re sharing your content on social media sites, you can check the data on who is interacting with your content, viewing web pages and possibly identify a new demographic you hadn’t previously targeted. You can also look at your organic traffic to see if visitors from nearby cities are looking at your website that you should expand your marketing efforts to include. Using the data from your SEO strategy can provide valuable insights that may just help you expand your website or business. 3 Longer visibility Unlike PPC (Pay per Click) or display advertising campaigns where your budget is likely focused on showing ads on certain days and times, SEO can provide better visibility for your website. So, even if a searcher is looking for products or services similar to yours when your ads aren’t being shown, they can see your website in organic search results or social media pages. 4 Improve ROI Every marketing budget comes down to money. What did you pay for what you got? While PPC does offer instant visibility into where your marketing budget is being spent, it only accesses a fraction of the market available for a specific keyword. Coupling PPC with an SEO strategy allows you to spread out your budget and capture potential customers searching outside of your PPC keyword strategy, which can improve ROI and net you more customers. SEO is a valuable marketing strategy to help you reach marketing goals like attracting new customers, improving the effectiveness of your PPC campaign, and increasing your visibility online. Learn more about SEO on our website. 5. Reputation Online Reputation management goes hand-in-hand with SEO. Statistics show that most customers and visitors trust an online review as much as they would trust a recommendation from a friend. Because of this, search engine algorithms readily show online review sites when users conduct searches. Putting a focus on reputation management efforts can increase your chances of attracting potential customers and help you occupy more spots on Search Engine results.
  3. 4 Steps to Optimizing Your Website

    The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist. Step 1: Target Market Business Analysis Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text? Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com. Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers! Step 2: Keyword Research and Development Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care. Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator. Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Step 3: Content Optimization and Submission Create page titles. Keyword-based titles help establish page theme and direction for your keywords. Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.) Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools. Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly. Step 4: Continuous Testing and Measuring Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog. Credits: entrepreneur
  4. SEO Skills & Mastery

    Version

    1 download

    There are several different categories that are related to the different targets available such as image search, local search, video search, academic search, news search, and any industry specific vertical search. The SEO is supposed to function as a virtual search engine, optimizing relevant information on behalf of a broad client list to ensure all possible and related information is available at the touch of a button or the click of a mouse.

    $4.00

  5. The building Blocks to Make an Affiliate Site Profitable When building a profitable affiliate site, there is more to the construction process than meets the eye. Creating a throw together website, with sub-standard product reviews, then hoping for the best, isn’t enough in today’s affiliate market. An affiliate marketing website needs to be treated like a business. You need to invest a lot of time and effort into creating the core components of the business. A strong brand, professionally designed website, eye-catching logo, tag line and many more need to be carefully considered and crafted. The overriding idea is legitimacy is key. Earning the trust of visitors is essential to creating the profitability we all crave from our enterprises. This creates the image of professionalism to the market, in turn creating the longevity, which is the backbone to all business success. As quick profits generally turn a rapid decline. Conversion from Content As we have established from our SEO articles poor content is the wrong way to go about creating a web presence. You need to create insightful, engaging and informative content. You need to make sure that the content provides the right information the users have searched for. Your content must have been researched in depth, and provide accurate information. If you are writing a review be sure to present a balanced and well-constructed debate on the pros and cons of the object in review. This creates a sense of trust and professionalism as you are displaying the correct factors, that should be included in the review and not looking like you are going for the hard sell. Particular emphasis should be placed on helping the users make an informed judgement on the product. Your initial content should be an overview or introduction to the product. This should take the user down your sales ‘rabbit hole’. Which, you can convert with whitepapers, emails etc. Many novices dive into affiliate marketing driven by the perception of quick profits. However, the marketing campaigns that are carefully planned and implemented will outclass those that get greedy. A tip here is if your time is spread too thin, you can hire a freelance content writer to take the pressure off. Quality SEO Having a robust, quality SEO strategy is an important part of all internet ventures. However, with affiliate marketing there are other factors that need consideration. You need to choose a decent traffic source. Affiliate sites rely heavily on organic traffic. This means that, if you don’t have widespread and varied sources, there is a risk that you can potentially lose a significant portion of the sites users, if the site is not aligned with search engine algorithm criteria and updates. Furthermore, these sites have a habit of being part of private blog networks (PBN). Again, increasing the risk of dropping position in search rankings. Now marketers have improved their PBN structures in an attempt to fool the algorithms. Though it still carries significant risk of being detected. The best approach is to build a solid backlink portfolio, through valid, authority links. In doing so, the site will considerably less vulnerable to the development of search engine algorithm criteria. In summary employing and maintaining quality SEO will generally deliver success to an affiliate site. Differentiation Another key aspect is how is your site unique in the market? There are thousands of other marketers saturating the same niche and product. If you do not have a unique selling point (USP) it’s very hard working your way to the top. As there is always someone who’s been in the game longer, has more resources and a larger user base. There are a variety of ways to differentiate. The main, and much more overt way is to invest time into developing your website design. Generic templates and un professional looking websites do not attract new users or retain users. You need to stand out! You must do your market research. How can you provide a better experience? Can you deliver information and answer questions more efficiently than the competition? What benefits can you offer? Are your ordering systems convenient and intuitive? Standing out amongst the static of SPAM, cold outreach and dubious offers is hard. That is why you must be prepared to deliver exceptional customer service that is unique and retains customers. The right niche Niche’s tend to be fickle and fleeting. As products are constantly being improved and changed. Just look at the mobile phone market, the depreciation of models, post release are exponential! Once people lose interest in the fad, trend or niche area earnings will decline rapidly. Therefore, pick a niche that tend to generate income in cycles. Like a popular Christmas product or valentines gift. Even though the income will fluctuate annually you can guarantee that you will have an income the same time next year. However, leave room for product expansion. This way similar products can be used to generate further revenue. If you use a site like click bank, you can find top selling products to add to your range. Beware the supply of products may reach a saturation point. Therefore, in depth research needs to be completed before choosing the product. Varied income streams In short, more income streams (that are profitable) will make you more money. The problem with lots of income streams is, you have to divide your time to maintain flow. Adding products and realising you can’t pay much attention to the original, will inevitably torpedo the business. However, you should always be searching for new opportunities and growth. Selling advertising and adding affiliate programs can be quite lucrative providing you have enough traffic flow through your website. It’s important you have a realistic and smart growth plan from the outset as you will find it hard to diversify and produce more income. Conclusion If you’re interested in affiliate marketing this should be a good overall guide. As I have stressed in this article you need to research and plan your strategy before going ahead. There is also an option to buy affiliate websites. This will enable you to start without having to invest as much time in research. Happy marketing!
  6. What is Google Hummingbird? Google's latest algorithm operates under the alias "Hummingbird", it was released in September 2013. The name was generated to depict the algorithm's qualities "precise and fast", the design was made to better focus on the inferred relationships within words. Therefore, Hummingbird is designed to read to each word in a 'query' ensuring the whole query is analysed and contextualised rather than, each individual word within the query. The end result is pages that match the meaning, rank higher than the pages that match keywords. The Hummingbird algorithm now applies this technology to the trillions of pages across the internet and creates knowledge graph facts that may influence positive results. What does this mean to SEO? The switch in content is now drawn to intent. Instead of matching keywords Hummingbird connects the keywords in the query to the keywords in the content. This infers the relationship between the query and content. This may help deter Meta keyword spamming from black hat marketers. Therefore, if you are writing content now you need to be mindful of engagement, what the user wants and information you provide. While communicating with the google spiders, keywords are still essential in the indexing process. The emphasis now switches to long-tail keywords, which are the key to convey intent. The concept content developers now need to grasp is to understand the reasons behind the user's search term queries and how you are going to address those needs in the content you create. Conclusion - Provide quality content and user experience Google, looks to highly rank brands that deliver high quality user experience from their web presence. Each update google has made to their algorithm, is trying to calculate end user experience. Website marketers now more than ever need to stay ahead of the algorithm changes to maximise the exposure on their brand. To do this you need to consider the points below. Quality, relevant and informative content: Unique and thought provoking content is essential. Keyword spamming may be detrimental to your ranking. Site Optimisation: Users need a positive experience. Ensure the content provides the 'searched for' information. Load times, page speed and design contribute here. Be mindful of mobile browsing also! Earn your links: Get the right sources for the right content. A link of a link of a link, isn't as strong as a first hand link that’s relevant to the content. Every google update has a profound effect on your website ranking. Align your website with the criteria ahead of time. If your website isn't getting ahead of the game, your ranking can crash literally overnight. This culture Google is trying to develop in my opinion is very positive and will push internet ideology forward. It’s taking the desire to achieve a good ranking and influencing the user based content. Which, is what we should have been trying to produce initially. The lesson here is to develop quality content and robust digital strategies to reduce the risk of misalignment with new update criteria taking the share of the market from the sites that don’t.
  7. If you take a look on the Internet, you'll be shocked to discover how many people have to learn the secrets of search engine optimization. This is certainly the most used and fundamental of all of the methods used to increase search engine traffic. Choose the correct keywords and phrases, introduce them inside the site code, and you have the recipe for success. I understand that while you're reading these lines, it all sounds so easy. Well, here is the idea, what really calls for a great effort and plenty of commitment will be the actual execution of the search engine optimization techniques. At this time, you can find companies that increase search engine traffic by manipulating Google and other search engines. Organizations which actually use such methods don't have the inherent website features to draw in visitors. Affiliate websites and e-commerce web pages frequently try to manipulate the search engines to acquire what they want. Why make things so complicated when you can just stick to the search engine regulations and make a profit? Feed Google what it wants and things can change! The best methods to increase search engine visitors is by carefully making use of copy writing, links and networks of all types. Many 'experts' make SEO sound really complicated and unrealistic for the typical Internet marketer, but they are just trying to keep you in the dark for fear of becoming unemployed. It is possible to increase search engine traffic if you generate good subject material, distribute it to article directories and constantly supply something new on your business website. High quality is a must. If you find a way to get good search engine rankings, traffic will come too. From titles to content pages, everything has a relevancy. Short, snappy titles always get the attention. Keep in mind your individual Internet user routines when you create the content articles. A good title for a good topic is what matters most under the circumstances. We can in fact, look at titles as an additional form of promotion, because individuals know what to expect or they are enticed to find out more. A great title convinces! Try and get links from authoritative websites simply because they really improve search engine traffic. Usually, links will show results over time. You will have links from many sources that are going to be pointing to your site. Moreover, you can also gain quite a lot if you motivate web visitors to refer your website to friends and acquaintances.
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