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Found 2 results

  1. It appears Facebook is not giving up on the Facebook Story. The social media giant is planning on expanding the vanishing pictures and videos to be visible on its desktop version as well as mobile. Facebook Stories, the outrageous clone of the original Snapchat format, currently sits above the newsfeed in a central position on the Facebook app. The feature will now be moved to the right-hand side of the screen on the desktop, becoming the first time Stories has appeared on non-mobile devices. When a user's profile picture is clicked on, the Story will pop up, blacking-out the background of the desktop, as screenshots sourced by the French site Siécle Digitaldemonstrate. Facebook confirmed to TechCrunch that stories on the desktop is still a test but said it would be rolled out to a wider audience in the near future. Since Snapchat launched the 'Stories' format, Facebook's companies have been quick to adapt the feature for their own platforms. Instagram was the first to rip-off the Snapchat feature in the summer of 2016. Since then, Instagram Stories has grown to over 250 million daily users, crushing Snapchat’s 166 million. Facebook also joined in at the beginning of 2017, hoping to steal some of the success of Instagram (as did WhatsApp and Messenger). Outside of the Facebook companies, Tinder has introduced a feature that's similar to Stories. However, as the year has developed it has become clear that Instagram is now the chosen platform for users to share their visual communication. Unsurprisingly, TechCrunch reports that over half of businesses have made a story with Instagram over the past year while this number dwindles on Facebook. This is nowhere more evident than in the graveyard of Facebook’s story bar. In April 2017, instead of a blank space where stories should be, Facebook introduced blurred out, ghosted icons of your friends. An awkward reminder of its continued unpopularity. Still, an amusing irony considering the icon of the bruised Snapchat is a ghost.
  2. There’s no question that social media is a powerful marketing tool. Of the world's 7.2 billion population there is 2 billion that have some form of social media account. With that being said using social media as a marketing tool for your business is too good of an opportunity to miss. However, social media is a storm of memes, viral videos and cats doing stupid things. So we need to create different types of content to fit the various types of platforms and opportunities to provide exposure. Therefore, regardless of content there are a few key points on maximising your social media opportunities. 1. Quality is key. When considering your target audience, going big may appear better on paper. However, collecting a large following that doesn’t interact with your brand is less effective than a smaller following that contribute and promote the brand. It’s much more beneficial to have 1,000 active contributors instead of 10,000 who visit the site once and forget their login details. 2. Simplicity and Elegance Focus on your brand or product and you will find that your social media campaign will be drowned in a sea of crazy cats or Harambe memes. The real attention should be paid to creating solid relationships with other users. Another point here is if you are pushing your page and product, people will take a very dim view on spamming this way. Adding value to your content is determined by the notoriety a post gets the more people talk the more reach and exposure your brand gets. Social media users get tired and frankly annoyed by the hard sell. Create context to your content. If your company sells software, write a post about the problems it solves and the benefits it brings. Here value has been created because it is of use to your connections. 3. Audience Engagement is Key! Audiences on social media are always ready to voice their thoughts and opinions on comment threads its very common place especially on controversial posts or content that deals with world issues. Using tools like polls, questions and surveys within social campaigns. Using our software company analogy asking them their most frustrating computer problems and they’ll engage fully with the brand as everyone loves a good moan. 4. Images are good! Having a persuasive argument in text is fundamental. However, an intriguing image draws the reader. Always find a photo that is appropriate to your content as it’ll attract attention and engagement from your followers. To increase its effect a catch quote from within the content may catch a few wandering eyes, long enough to draw them in. 5. Complaint and negativity management With positivity always comes negativity, and social media is rife with keyboard warriors. While you feel that negative comments will eviscerate any rapport with your audience, you should respond swiftly and politely. Offering an apology and solving the problem is the best way to manage this. However, if the comment is abusive then you may delete and report it as appropriate. Showing you care is a good way to increase your rapport and show the business operates maturely and in good faith. 6. A long game is a good game! Success definitely doesn’t form overnight. There are other companies with larger advertising budgets and many more minions to slave over their social media campaigns trying to occupy the same space as you. However, don’t give up! Employing the right strategy and delivering the valuable content in the right places will get your company noticed.
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