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Below is five reason why you need SEO for your website or business and is worth the time to invest for the long term. 1. SEO To improve the user experience The main reason of a good SEO strategy is to appeal to both users who are searching and search engines through out all devices. This puts a searcher at the top of mind because you would want to get your website ranked as high as possible, to contain quality, easy to search / navigate and works on all devices such as laptops, desktops and mobiles devices. This improves the user experience and makes it better for the people who are searching to learn more about your website or business. 2 SEO Insights / Expand A great SEO strategy is to analyzing your reports and making adjustments based on what you find. For example, if you’re sharing your content on social media sites, you can check the data on who is interacting with your content, viewing web pages and possibly identify a new demographic you hadn’t previously targeted. You can also look at your organic traffic to see if visitors from nearby cities are looking at your website that you should expand your marketing efforts to include. Using the data from your SEO strategy can provide valuable insights that may just help you expand your website or business. 3 Longer visibility Unlike PPC (Pay per Click) or display advertising campaigns where your budget is likely focused on showing ads on certain days and times, SEO can provide better visibility for your website. So, even if a searcher is looking for products or services similar to yours when your ads aren’t being shown, they can see your website in organic search results or social media pages. 4 Improve ROI Every marketing budget comes down to money. What did you pay for what you got? While PPC does offer instant visibility into where your marketing budget is being spent, it only accesses a fraction of the market available for a specific keyword. Coupling PPC with an SEO strategy allows you to spread out your budget and capture potential customers searching outside of your PPC keyword strategy, which can improve ROI and net you more customers. SEO is a valuable marketing strategy to help you reach marketing goals like attracting new customers, improving the effectiveness of your PPC campaign, and increasing your visibility online. Learn more about SEO on our website. 5. Reputation Online Reputation management goes hand-in-hand with SEO. Statistics show that most customers and visitors trust an online review as much as they would trust a recommendation from a friend. Because of this, search engine algorithms readily show online review sites when users conduct searches. Putting a focus on reputation management efforts can increase your chances of attracting potential customers and help you occupy more spots on Search Engine results.