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    • Gh0st4unt3r

      Get 50 DPWS Points When you Register!   02/12/2017

      We are offering new registered members 50 DPWS Points for just signing up to our forums this is $5 USD worth of points to buy, trade and use on DPWS Media. Get them now as this offer only lasting until the 1st of March!   To claim message myself or a member of staff. This only applies to members registering as of today's date 12th Feb 2017.
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    marketing-seo.jpgWe are dedicated in providing many resources such as digital products and services this will be supplied by our team or from our members who wish to sell or promote their own. We cater for many resources and support those who need it.
     

  • If you are a web developer, writer, marketing expert, designer or anything else that you feel that you can support others on we look forward to hearing from you.

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  • Amazon Chime goes after WebEx, Skype for Business, and GoToMeeting

    Companies looking for a new video- and teleconferencing system have a fresh face to turn to in the market: Amazon Web Services.
    On Monday, the public cloud provider announced the launch of Amazon Chime, a new service that’s designed to compete with the likes of WebEx, Skype for Business and GoToMeeting. It’s a powerful swing at some very entrenched enterprise software players by the public cloud provider.
     
    AWS launched the service with native applications for Windows, MacOS, iOS, and Android. Chime’s infrastructure is based in the U.S., but Gene Farrell, AWS’s vice president of enterprise applications, said that the service can be accessed worldwide.
     
    One of Chime’s interesting features is a visual roster of meeting participants that includes information about any people who have distracting background noise interrupting the call. In a meeting without a moderator, any user can choose to mute one of their fellow participants so that the rest on the call don’t have to listen to a barking dog or the sound of typing.
     
    People who get muted in that way will get notified that their mic has been blocked, and can choose to unmute themselves whenever they want to.
    In addition, users can call into a Chime conference call using a regular phone number, in the event they can’t access the service’s app for one reason or another. In the future, Farrell said that AWS also plans to add support for person to person calls over a traditional telephone network.
     
    Chime is part of AWS’s portfolio of applications focused on helping business users with their work. That set of services started with the company’s WorkSpaces cloud virtual desktop as a service offering, and now includes AWS’s WorkDocs office suite, WorkMail email service and QuickSight business intelligence service.
     
    The service will be available in three pricing tiers. Basic offers users one-on-one voice and video calls, plus group chat capabilities. Plus costs $2.50 per user per month, and adds support for screen sharing and integration with identity management systems through SAML and Active Directory.
     
    Pro costs $15 per user per month, and lets users do all of the above, plus host meetings with up to 100 participants. Users at the other two pricing tiers can join conferences set up by Pro users, so companies can mix and match licenses to minimize Chime’s cost.
     
    Amazon offers a free trial of all the Pro features for 30 days. After that expires, customers can choose to keep using the Basic tier, or pay for more advanced functionality. Farrell said that Chime could reduce a company’s unified communications bill by up to 70 percent.
     
    Companies with existing in-room conferencing systems made by companies like Polycom and Crestron will be able to set those devices up to integrate with Chime.
     
    To help with adoption, AWS is working with Level 3 Communications and Vonage. Level 3 will market Chime to its enterprise customers, while Vonage will work with small businesses. Both offerings will be available in the second quarter of this year.
     
    Amazon has already been testing Chime with a handful of customers, including fashion retailer Brooks Brothers. The company, which was founded in 1818, has rolled out Chime to 90 percent of its corporate staff.

    Improvements to Magento’s Extension Quality Program

    When Magento launched Marketplace, they made a promise to their community to deliver high-quality extensions and themes. They have been working hard to deliver on that promise.
     
    Magento currently invests in ensuring high extension quality by strictly adhering to the  following checks for every new extension submission request:
     
    Business review: Ensures that each extension solves a business problem and delivers rich and unique functionality.
    Tech review: Detects the presence of viruses, malware, and any indications of plagiarism. Ensures that the package meets Composer packaging and format requirements along with all coding standards.
    Marketing review: Verifies that all documentation and appropriate information is provided for each extension.
     
    Now, in 2017, one of Magento’s top priorities is to take improvements to the Extension Quality Program (EQP) to the next level.
    Here’s what is happening:
    For every extension submitted to Marketplace, Magento will add an automated production verification script and additional manual QA. This will verify that the extension installs without error, is configurable (as applicable), operates as expected, and does not break any Magento functionality.
     
    For all the extensions currently in Marketplace, Magento will re-certify each extension through their new validation steps. Every extension will be installed on Magento 2 and support PHP versions. During the installation, Magento will also switch to production mode. Extensions that fail this step will be notified accordingly and will be suspended from Marketplace unless they promptly deliver any fixes required.
     
    Magento have given early preview of this process and error logs produced by the new validation step to some of their existing technology partners, senior Magento developers, and experts in the community, and they have incorporated their feedback, so magento are confident that you’ll find it easy to understand and take action. 
    Every extension in Marketplace will be held to the highest standards.
     
    Offering such advanced quality checks to every single extension will initially add time to their reviews. The faster you respond, the faster you can get through the whole review process.
     
    act now to ensure your extensions do not get removed from the magento marketplace.

    DPWS Media goes HTTPS

    we have found that most of the internet and websites now are going HTTPs for secure connections to websites so we have decided to do the very same, with this in made you know that when you are visiting DPWS Media you know that you are secured.
     
    Suddenly your browser address bar says HTTPS instead of HTTP. What's going on? Is your information safe?
     
    Good news. Your information is safe. The website you are working with has made sure that no one can steal your information.
    Instead of HyperText Transfer Protocol (HTTP), this website uses HyperText Transfer Protocol Secure (HTTPS).
     
    Using HTTPS, the computers agree on a "code" between them, and then they scramble the messages using that "code" so that no one in between can read them. This keeps your information safe from hackers.
     
    They use the "code" on a Secure Sockets Layer (SSL), sometimes called Transport Layer Security (TLS) to send the information back and forth.
     
    How does HTTP work? How is HTTPS different from HTTP? This tutorial will teach you about SSL, HTTP and HTTPS.
     
    How Does HTTP Work?
    In the beginning, network administrators had to figure out how to share the information they put out on the Internet.
    They agreed on a procedure for exchanging information and called it HyperText Transfer Protocol (HTTP).
     
    Once everyone knew how to exchange information, intercepting on the Internet was not difficult. So knowledgeable administrators agreed upon a procedure to protect the information they exchanged. The protection relies on SSL Certificate to encrypt the online data. Encryption means that the sender and recipient agree upon a "code" and translate their documents into random-looking character strings.
     
    The procedure for encrypting information and then exchanging it is called HyperText Transfer Protocol Secure (HTTPS).
    With HTTPS if anyone in between the sender and the recipient could open the message, they still could not understand it. Only the sender and the recipient, who know the "code," can decipher the message.
     
    Humans could encode their own documents, but computers do it faster and more efficiently. To do this, the computer at each end uses a document called an "SSL Certificate" containing character strings that are the keys to their secret "codes."
    SSL certificates contain the computer owner's "public key."
     
    The owner shares the public key with anyone who needs it. Other users need the public key to encrypt messages to the owner. The owner sends those users the SSL certificate, which contains the public key. The owner does not share the private key with anyone.
     
    The security during the transfer is called the Secure Sockets Layer (SSL) and Transport Layer Security (TLS).
    The procedure for exchanging public keys using SSL Certificate to enable HTTPS, SSL and TLS is called Public Key Infrastructure (PKI).
     
     

    5 Reasons You Need SEO

    Below is five reason why you need SEO for your website or business and is worth the time to invest for the long term.
     
    1. SEO To improve the user experience
     
    The main reason of a good SEO strategy is to appeal to both users who are searching and search engines through out all devices. This puts a searcher at the top of mind because you would want to get your website ranked as high as possible, to contain quality, easy to search / navigate and works on all devices such as laptops, desktops and mobiles devices. This improves the user experience and makes it better for the people who are searching to learn more about your website or business.
     
    2 SEO Insights / Expand
     
    A great SEO strategy is to analyzing your reports and making adjustments based on what you find. For example, if you’re sharing your content on social media sites, you can check the data on who is interacting with your content, viewing web pages and possibly identify a new demographic you hadn’t previously targeted. You can also look at your organic traffic to see if visitors from nearby cities are looking at your website that you should expand your marketing efforts to include. Using the data from your SEO strategy can provide valuable insights that may just help you expand your website or business.
     
    3 Longer visibility
     
    Unlike PPC (Pay per Click) or display advertising campaigns where your budget is likely focused on showing ads on certain days and times, SEO can provide better visibility for your website. So, even if a searcher is looking for products or services similar to yours when your ads aren’t being shown, they can see your website in organic search results or social media pages.
     
    4 Improve ROI
     
    Every marketing budget comes down to money. What did you pay for what you got? While PPC does offer instant visibility into where your marketing budget is being spent, it only accesses a fraction of the market available for a specific keyword. Coupling PPC with an SEO strategy allows you to spread out your budget and capture potential customers searching outside of your PPC keyword strategy, which can improve ROI and net you more customers.
     
    SEO is a valuable marketing strategy to help you reach marketing goals like attracting new customers, improving the effectiveness of your PPC campaign, and increasing your visibility online. Learn more about SEO on our website.
     
    5. Reputation Online
     
    Reputation management goes hand-in-hand with SEO. Statistics show that most customers and visitors trust an online review as much as they would trust a recommendation from a friend. Because of this, search engine algorithms readily show online review sites when users conduct searches. Putting a focus on reputation management efforts can increase your chances of attracting potential customers and help you occupy more spots on Search Engine results.
     
     

    4 Steps to Optimizing Your Website

    The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
    Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.
      Step 1: Target Market Business Analysis Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?
      Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
      Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!  
    Step 2: Keyword Research and Development
    Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
      Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator. Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.  
    Step 3: Content Optimization and Submission
    Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
      Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)
      Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
      Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
      Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.  
    Step 4: Continuous Testing and Measuring
    Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.
      Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.  
    Credits:
    entrepreneur

    Pimcore 4.4.0 Released

    In the latest Pimcore release there are several new features and improvements with over 90 bug fixes in total.  Here are some of the highlights from this release:
     
    Capital Letters & Spaces:  As of today, capital letters and spaces can be incorporated into the file names of all assets, documents, and object keys.  You can find more details here.
     
    New Image Adapter: We now have a new image adapter that utilizes the ImageMagick command-line tools and is a good alternative if Imagick PHP module is not available
     
    utf8mb4 Support: Pimcore now has utf8mb4 support throughout the entire system.  This means that now you can use native emoji’s in your texts without images or any other workaround.
     
    Object Relation Data-Types: It is now possible to display individual text in the editing interface instead of the path/ID.
     
    It’s also good for you to know a few other things:
     
    The memcached cache backend adapter is now outdated and no longer available.  If you’re using this adapter in your cache configuration, please migrate to Redis2 as soon as possible.  You will find more information here.
     
    They have terminated all support for PHP 5.5 which has officially reached its end of life. We recommend to use PHP 7 for now.
    For those of you wanting to see a complete list of all changes, enhancements, and bug fixes you can find one here.
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